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Major code7340115

  • Study duration04 years
  • SubjectA00, A01, D01, D90
  • Fee30.000.000VND/year

Recent admission scores (on a 30-point scale)



Marketing is the process of creating value from customers and building relationships with them to generate beneficial value for businesses and organizations. It is one of the crucial fields for every enterprise in a competitive market economy.
The Marketing major at Thang Long University aims to focus on practical application by equipping students with knowledge and skills in various marketing activities such as marketing research, marketing strategy development, consumer behavior psychology, brand management, marketing communication planning, etc. Additionally, the training program incorporates real-life case studies, social life visits, and internships at businesses to provide students with a better understanding of the practical aspects of the profession.


- Acquire foundational and in-depth knowledge in the field of economics in general and marketing in particular, and know how to apply these theories to practical work.
- Be able to formulate policies, strategies, and marketing plans, and organize activities to sustain business growth in the international integration and digital business environment.
- Proficiently use information technology tools and have a good command of foreign languages for work
- Work effectively in teams and obtain digital skills and effective communication skills in professional activities
- Develop plans, implement marketing activities, and evaluate their effectiveness to meet the needs of businesses and society.



Fundamental subjects

- Fundamental Marketing
- General Management
- Accounting Principles
- Fundamental Monetary Finance
- Corporate Finance
- Microeconomics
- Macroeconomics
- Scientific Research Methods in Economics
- Linear Algebra, Calculus, and Applications in Economics
- Applied Statistical Probability
- Microsoft Excel
- Quantitative Methods in Economics

Compulsory Subjects

- Strategic Management
- Entrepreneurship
- Marketing Research
- Consumer Behavior
- Brand Management
- Product Management
- Pricing Management
- Distribution Channel Management
- Digital Marketing
- International Marketing
- Sales Management
- Integrated Marketing Communications
- Service Marketing

Elective Subjects

- Operations Management
- Human Resource Management
- Project Management
- Business Simulation
- Industrial Marketing
- Public Relations
- Graphic Design in Marketing
- Marketing
- Real Estate Marketing
- Tourism Marketing
- Agricultural Marketing
- Retail Marketing
- Business Negotiation Skills
- Communication and Presentation Skills
- Information Technology in Businesses
- Economic Law
- International Economics
- Securities Investment


Marketing graduates can work in the following positions:
- Digital Marketing Specialist
- Market Research Specialists
- Communications Specialist
- Sales Specialist
- Event Organizer
- Customer Care Specialist
- Public Relations Specialist
- Advertising Content Producer
- Entrepreneur or Business Owner